Selling is persuasion — not convincing.
Convincing is when I push you to do something I want, for my reasons.
Persuasion is when I help you make a decision that you choose, for your own reasons.
That’s why when we have a good sales experience, it doesn’t even feel like “sales.”
It feels like we made the decision ourselves.
Good selling is seamless.
Bad selling is painful.
Bad selling looks like pressure, force, shaming, manipulation — all the things people resort to when they’re not good at selling.
That’s not selling. Real selling is serving.
And that’s exactly what I aim for in every discovery session with a prospect.
They’ve already chosen to know more — my role is simply to provide the clarity and information they need to make their own decision.
That’s also why I don’t follow up after a discovery meeting.
If they’re ready to proceed, they’ll take the next step on their own.
If they’re not, that’s okay too. My job is not to push — it’s to guide.
I don’t create fictitious scenarios to convince anyone.
Instead, I share real case studies that prospects can relate to.
And I don’t use a rigid sales script — the flow of the session depends on the questions they ask and the conversation we have.
Because at the end of the day, it’s not about me “closing a sale.”
It’s about helping someone make the right decision, for their reasons, at their pace.
